Porsche Design opens second New York location in Lower Manhattan

World’s largest Porsche Design Store in SoHo

Stuttgart. The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft

mbH & Co. KG), Stuttgart, opened a new Porsche Design store in

New York’s SoHo district. The new store is located in a typical

cast-iron building on West Broadway and displays the entire

product range of the Porsche Design luxury brand in a space of

more than 250 square metres.

The SoHo boutique therefore is not only the world’s largest

Porsche Design store but also offers a unique shopping experience

as there will simply be no other Porsche Design store with a

comparable shop concept: including amongst others an inimitably

equipped shop floor, an especially designed wall showcasing

the brand’s history of almost 40 years of “Iconic Style” as well as

an exclusive 50 square metres VIP shopping area.

“With the store in SoHo we are taking the Porsche Design luxury brand to the next level – not only in New York City and the United States of America but globally”, says Dr. Juergen Gessler, CEO of Porsche Design Group.

“Porsche Design SoHo is the world’s largest store and brings our philosophy of ‘Iconic Style’ alive. The boutique will not only set its footprint within Lower Manhattan but also become a landmark for shopping enthusiasts around the world. The idea behind that new store and our whole lifestyle matches perfectly with the Manhattanites’ lifestyle.”

The new store on West Broadway offers the entire range of Porsche Design

products, from luggage and eyewear to watches, jewellery,

smoking accessories, mobile phones and writing tools.

However, the brand new SoHo store particularly highlights the

Porsche Design Fashion Collection for women and men.

It not only includes the men’s collection and much extended ladies’

collection with leather jackets, premium jeans and upper wear but

also includes an exclusive and specially developed SoHo Collection.

The store concept offers a separate area for watches also,

and a lounge area invites customers to spend some time

and brings the luxury brand to life through a LCD screen.

Porsche Design is a luxury brand with a particular focus on

technically inspired products. The brand was established in

1972 by Professor Ferdinand Alexander Porsche.

The company’s products stand for functional, timeless and

purist design, with convincing technical innovations. The product

portfolio includes watches, sunglasses, luggage, electronic

products, a men’s fragrance line as well as sports apparel

and a fashion collection. All of the brand’s products are

designed in the Porsche Design Studio in Zell am See,

Austria, and sold worldwide in the company’s own stores,

franchise stores, shop-in-shops, high-end department stores

and exclusive specialist retailers.

Porsche Design is a luxury brand with a particular focus on

technically inspired products. The brand was founded in

1972 by Professor Ferdinand Alexander Porsche.

The company’s products stand for functional, timeless

and purist design, with convincing technical innovations.

The product portfolio includes watches, sunglasses,

luggage, electronic products, a men’s fragrance line as

well as sports apparel and a fashion collection. All the

brand’s products are designed in the Porsche Design-Studio

in Zell am See, Austria and sold worldwide in the company’s

own stores, franchise stores, shop-in-shops, high-end

department stores and exclusive specialist retailers.

Porsche Design Store at 
456 W Broadway Soho
New York, NY 10006
USA

SOURCE: Porsche Design Media Database Press  

Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Porschestraße 1
74321 Bietigheim-Bissingen
Germany