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When Porsche launched its new “Engineered for Magic. Everyday” advertising, the company also invited independent filmmakers to submit short films demonstrating how Porsche vehicles fit that motto.
The company let ten filmmakers borrow Porsches to produce their short videos, and has now released the winning video and the two runner-up sports on YouTube.
Check out the winning and two finalist My Daily Magic videos below.
The winning film was “It’s a Magical Life” by Michael Korbel, and follows the life story of a Porsche 911 owner — from meeting a girl on the beach to dropping his son off at school. Korbel’s film will be shown online and before movies at Spotlight Cinema Networks around the country.
Porsche also has published two of the ten finalist videos to YouTube. In “Sweet Dreams,” directed by Rod Guajardo, a young child dreams of the adventures her family will have driving to a picnic in a Porsche Panamera.
In Kristina Woo’s “The Ride”, a father uses his 911 Cabrio to recreate the open-air experience and thrills of a rollercoaster.
To further promote the “Everyday” marketing campaign, Porsche also has a new website where owners can submit stories, photos, and videos about their own vehicle. Called Porsche Everyday, the site contains everything from official Porsche TV commercials, to testimonials from owners with almost 300,000 miles on their Porsche.
Source: YouTube & Porsche
To give credit where it’s due, the winning video was imaginative, documenting the very moment when a new Porschephile is born. As World Car Fans tells us, the 60 second video earns winner Michael Koerbel a choice of prizes: he can opt for a one year lease on a Porsche vehicle (up to $18,000 in value), or can take $18,000 cash and a trip to the video’s Red Carpet Premiere screening.
“The magic of Porsche is how thoroughly the cars transform your everyday, routine driving,” said David Pryor, vice president of marketing, Porsche Cars North America.
“It’s not only about the weekend joyride. It’s the only car in the world that combines true sports car exhilaration and the drivability for daily use. This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves.
Royal Falcon Fleet by Porsche Design, Swedish-built luxury catamaran mega yacht.
The ultimate in billionaire boys toys, the Royal Falcon Fleet is truly the first of its kind. Like the bird from which the company derives its name, every vessel in the Royal Falcon Fleet combines grace, elegance and speed. Royal Falcon Fleet – the last word in luxury at sea.
Porsche Design RFF135 Luxury Superyacht
40m Incat Crowther catamaran yacht IC0803 is a luxury vessel with naval architecture, marine and systems engineering and construction oversight by Incat Crowther, created for Royal Falcon Fleet. IC0803 superyacht features exterior styling and interior design by Porsche Design.
Mr M.A. Zaman, President and CEO of Royal Falcon Fleet, said:
“The arrival marks an important milestone in realizing my dream of introducing a completely new type of megayacht to the market. By bringing together the design flair of Porsche Design, the reliability of Swedish marine construction embodied by Kockums , the proven excellence of MTU engines, the meticulous attention to detail of Greenline Yacht Interiors, as well as the vision and energy of many other top-flight specialists and suppliers, I am confident that the RFF135 will be as spectacular in its looks as it will be as impressive in its performance, a new world-class brand name.”
Porsche Design RFF135 Luxury Superyacht topview
“Unlike most 135 foot yachts, the complete hull of the RFF135 is not made of fibreglass, but entirely of aluminium”, said Roland Heiler, Managing Director of Porsche Design Studio in Zell am See. “Inside, you will find materials typical for Porsche Design: brushed stainless steel and aluminium, leather for the seats and wall coverings, together with carbon fibre. The customer has the final say. They can personalise their catamaran in cooperation with us, entirely to their own taste.”
Royal Falcon Fleet commissioned Kockums and Incat Crowther to build the catamaran. Kockums, the Swedish ThyssenKrupp subsidiary, stands for state of the art technology in the field of marine technology. Incat Crowther, a firm of shipbuilding engineers based in Australia, has decades of experience in the construction of large motor catamarans.
Royal Falcon Fleet
Royal Falcon Fleet, a Singapore-based builder of luxury yachts, was founded by a Swedish investor. The goal of the firm is to develop mega-yachts that stand out for their innovative design, cutting-edge technology, and handcrafted European interiors.
Main Salon on the luxury catamaran yacht Porsche Design
Porsche Design Group
The Porsche Design Group, based in Bietigheim-Bissingen, is a majority-owned subsidiary of Porsche AG in Stuttgart. The activities of the company are concentrated on the company divisions Porsche Design, Porsche Design Driver’s Selection and the Porsche Design Studio at Zell am See in Austria.
40m Porsche Design Catamaran Yacht IC0803 – Main Salon
Porsche Design Studio
The Porsche Design Studio at Zell am See, Austria, stands for the clear, timeless, unmistakable design signature that distinguishes all products of the Porsche Design Group. Moreover, the studio also handles industrial and product design for other companies. The Porsche Design Studio is one of the most renowned design houses in Europe.
40m Porsche Design Catamaran Yacht – Cockpit
Technical specifications of the 40m Porsche Design yacht IC0803 by Incat Crowther:
Length Overall: 41.40 m
Length Waterline: 35.70 m
Beam: 12.50 m
Fuel: 52 000 litres
Fresh Water: 5 000 litres
Main Engines: 2 x MTU 16V4000M93L
Installed Power: 2 x 3440 kW
Propulsion: 2 x MJP 850 waterjets
Generators: 2 x Kohler 150 EFOZD 150kW 50Hz
Construction Material: Marine Grade Aluminium
Porsche Design RFF135 Luxury Superyacht
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The RFF 135 is arranged over four decks: upper deck, mid deck, main deck and lower hull deck.
It boasts over-the-top luxury spectacles with a helipad, sunken pool on the deck and a rear mounted Jacuzzi. Conceived as a spacecraft on the water, this 41.2 meter yacht is particularly extraordinary in every detail. The interior is styled in a highly modern way and captures the dynamic contours of the hull.
And the megayacht will have enough space to accommodate 10 guests and 10 crew members, with four guest suites and one presidential suite – below decks 472 sq m of area, with another 208 sq m of deck space up top.
The yacht will achieve a speed of 35 knots with 2 x MTU engines producing 3440kW of power at 2450 rpm, alongside two Rolls-Royce Kamewa 80S3 water jet propulsion units.
Accommodations
The RFF is arranged over four decks: upper deck, mid deck, main deck and lower hull deck.
The upper exterior deck includes a by bridge controlstation with associated navigation equipment, helm chairs, jacuzzi, bar and sun lounge.
The mid deck encompasses a pilothouse, captain’s cabin, guest suites, luxurious owner’s suite, owner’s private lounge and owner’s private dining and entertaining exterior deck.
The main deck includes an entertainment lounge forward, three guest suites, well equipped galley, crew mess and a large dining lounge area opening onto the main exterior deck.
A tender garage is integrated into the aft main deck. The two independent hull decks include four crew cabins, chief engineers and chief officers cabins, laundry, associated storerooms and spaces for ships systems.
Porsche Everyday Dedeporsches Blog 