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Tag Archives: PCNA
Supervisory Board of Porsche AG appoints Detlev von Platen Head of Sales and Marketing
Seinfeld Joins Singer as Porsche Rennsport Reunion IV Grand Marshal for October 14 – 16 Event at Mazda Raceway Laguna Seca in Monterey
Seinfeld Joins Singer as Porsche Rennsport Reunion IV Grand Marshal for October 14 – 16 Event at Mazda Raceway Laguna Seca in Monterey
ATLANTA — October 10, 2011 – The man who inspired many of the Porsche race cars that will be on display at the upcoming Porsche Rennsport Reunion IV will be joined by the man who has one of the most significant collections of those cars, as Jerry Seinfeld has been named co-Grand-Marshal with retired Porsche Engineer Norbert Singer.
Seinfeld, who will bring a number of his most-prized cars to Rennsport, was honored to be named to share the Grand Marshal duties with Singer.
“Norbert Singer is one Porsche’s most brilliant innovators and someone I have always wanted to meet. I am thrilled to join him in Monterey for Rennsport IV as Co-Grand Marshal,” said Seinfeld.
Jerry Seinfeld poses with his 1955 Porsche Spyder, on display at the Porsche exhibit at the Los Angeles Auto Show, where Porsche celebrated the worldwide debut of the new 2009 Boxster and Cayman at a press conference Wednesday afternoon. PHOTO BY © AXEL KOESTER, ALL RIGHTS RESERVED, 11/19/08.
Seinfeld’s participation is particularly appropriate as Rennsport IV is honoring the Porsche 911. Included in his collection is the first production 911 (1964) and the last production air-cooled 911 – a 1998 993 that he bought from the factory – the last 993 to roll down the assembly line.
His collection, a mixture of street cars and race cars, includes a street-version Porsche 959 (not legal to drive in the U.S.) – one of only 200 ever built. Others include the Porsche 917K that Steve McQueen drove in the movie Le Mans, a 1959 straight-16 GT speedster; and a 1955 Spyder 550 — the same model and pearl-grey color actor as the James Dean car.
About Porsche Rennsport Reunion IV
Porsche Rennsport Reunion IV will be the world’s greatest gathering of Porsche race cars and the drivers that drove them to victory, held at Mazda Raceway Laguna Seca from October 14 to 16, 2011. Hosted by Porsche Cars North America, it will assemble the wide variety of Porsche’s most historic racing models from the nimble 550 Spyder of the mid-Fifties through the mighty 917 and 956/962 of the Seventies and Eighties to the highly successful RS Spyder of the last decade.
Special tribute will be paid to the numerous racing versions of the Porsche 911 and their countless victories on the dawn of what will become another milestone of this iconic sports car.
Additional details of the Porsche Rennsport Reunion IV will be published on Porsche’s press web site (press.porsche.com), and Mazda Raceway Laguna Seca’s web site (http://www.mazdaraceway.com), Ticket information is available by contacting 800-327-7322 or online at www.mazdaraceway.com.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.
SOURCE: Porsche Cars North America Database
Porsche Park in the Paddock to be Center of Rennsport IV – Mazda Raceway Laguna Seca
The 40,000 square-foot Park-in the-Paddock includes Genuine German Biergarten, Turf and Lots of Opportunities to Relax and Enjoy the Magic of Porsche Rennsport
ATLANTA — With the rolling landscape and park benches on a perfectly-groomed lawn, you might think you were in Bavaria, which is exactly what Porsche Cars North America intends with its Porsche Park-in-the-Paddock – located amongst the vintage race cars at Mazda Raceway Laguna Seca for Porsche Rennsport Reunion IV, October 14 – 16, 2011.
Source: PCNA – Porsche Cars of North America
This area, located behind the media center (where the tire companies usually set up for a race weekend), will feature an authentic German biergarten as well as German food and and a park atmosphere so Rennsport attendees can take a break from the on-track activity and absorb the experience. But Rennsport fans will still know that they are at a Porsche event, as the Park-in-the-Paddock will have plenty of sports car activity as well, according to Bernd Harling, Porsche’s Principal Communications Counsel and coordinator for Rennsport.
“Besides the food and drink, our Park-in-the-Paddock will include a center stage where driver introductions and all the autograph sessions will take place and live music will be played, as well as the very popular model car display, photo opportunities with the CARS movie star Sally Carrera – maybe our most famous 911 – and a Porsche Sport Driving School activity center,” said Harling.
“We also hope to have a sneak showing of a future Porsche model in the Park, but it’s a little too early to be able to confirm its appearance,” Harling teased.
Other activities around the paddock are taking shape as well for the October event, according to Harling.
“Porsche Motorsports North America, headquartered in Santa Ana, Calif., will have a display not only to show its modern and vintage race car parts and service capabilities, but to encourage the many Porsche race car owners to take advantage of the company’s free technical advice offered to anyone who asks,” said Harling.
With the Porsche 911 being the featured race car of Rennsport IV, fans will also be able to view two 911 displays which help capture the history of this iconic sports car. The first is a special collection of the most significant 15 race cars in 911 history.
Will you agree with the organizer’s choice as there have been hundreds of important 911 race cars? This display in the pit lane garages will surely spark a friendly debate, but, with more than 100 racing 911s in the paddock, everyone’s personal choices won’t be far away.
The other 911 display is being assembled by the Porsche Club of America, and proved to be very popular at Porsche Rennsport III at Daytona in 2007. In order to show the progression of the Porsche 911 model, the club has assembled one car from each year, starting in 1965, when the 911 first appeared in the U.S., until today’s 2011 Porsche 911 GT2 RS.
Final Schedule Announced
Mazda Raceway Laguna Seca and Porsche Cars North America have published an updated Rennsport schedule and race classification list based on the latest entries and input from competitors. Please click here to download a printer-friendly version

PORSCHE RENNSPORT REUNION IV 2011
Event Schedule and Race Classification
Subject to change
Group 1: Gmund Cup
550, 550A, RSK, RS60-61 (4&8 cyl.) 2000 GSGT (Dreikantschaber), Abarth Carrera, 356 GT, and 356 (must have period racing history.)
Group 2: Eifel Trophy
904 (4&6 cyl.), 914/6 GT, 911TR, 911ST, 911 (911 up to 2.5 liter), Lotus/Porsche, Cooper/Porsche (Pooper) etc, Elva/Porsche.
914’s & 911’s must have period racing history
Group 3: Weissach Cup
906, 910, 907, 908, 908/2, 908/3 (8 cyl. & 6 turbo), 909, 917 (normally aspirated and turbocharged)
Group 4: Carrera Trophy
911 (over 2.5 liter), RSR, 3.0 RSR, 2.1 Turbo, 934, 935, 936, 924 GTS, 924 GTR.
Group 5: Stuttgart Cup
956, 962, GT1, WSC, RS Spyder.
Group 6: Cayman Interseries/911 Invitational
Group 7: PCA Club Racing
Porsche Club of America race cars
Group 8: Rennsport Reunion Cup – Porsche Cup Cars
FRIDAY, October 14, 2011
7:00 a.m. Gates Open
7:00 a.m. – 5:00 p.m. Registration : Embassy Suites, Seaside
8:00 a.m. – 8:20 a.m. Practice Group 1 – Gmund Cup
8:30 a.m. – 8:50 a.m. Practice Group 2 – Eifel Trophy
9:00 a.m. – 9:20 a.m. Practice Group 4 – Carrera Trophy
9:30 a.m. – 9:50 a.m. Practice Group 3 – Weissach Cup
10:00 a.m. – 10:20 a.m. Practice Group 5 – Stuttgart Cup
10:30 a.m. – 10:50 a.m. Practice Group 6 – Cayman Interseries/911 Invitational
11:00 a.m. – 11:20 a.m. Practice Group 7 – PCA Club Racing
11:30 p.m. – 11:50 p.m. Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars
12:00 p.m. – 12:15 p.m. Porsche Customer Hot Laps
12:15 p.m. – 1:20 p.m. LUNCH – VIP hot laps/Parade Laps
1:20 p.m. – 1:40 p.m. Qualifying Group 1 – Gmund Cup
1:50 p.m. – 2:10 p.m. Qualifying Group 2 – Eifel Trophy
2:20 p.m. – 2:40 p.m. Practice Group 4 – Carrera Trophy
2:50 p.m. – 3:10 p.m. Practice Group 3 – Weissach Cup
3:20 p.m. – 3:40 p.m. Practice Group 5 – Stuttgart Cup
3:50 p.m. – 4:10 p.m. Practice Group 6 – Cayman Interseries /911 Invitational
4:20 p.m. – 4:40 p.m. Practice Group 7 – PCA Club Racing
4:50 p.m. – 5:10 p.m. Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars
5:15 p.m. – 5:30 p.m. Porsche Customer Hot Laps
SATURDAY, October 15, 2011
7:00 a.m. Gates Open
7:00 a.m. – 5:00 p.m. Registration : Embassy Suites, Seaside
8:00 a.m. – 8:15 a.m. Warm up Group 1 – Gmund Cup
8:25 a.m. – 8:40 a.m. Warm up Group 2 – Eifel Trophy
8:50 a.m. – 9:10 a.m. Qualifying Group 4 – Carrera Trophy
9:20 a.m. – 9:40 a.m. Qualifying Group 3 – Weissach Cup
9:50 a.m. – 10:10 a.m. Qualifying Group 5 – Stuttgart Cup
10:20 a.m. – 10:40 a.m. Qualifying Group 6 – Cayman Interseries/911 Invitational
10:50 a.m. – 11:10 a.m. Qualifying Group 7 – PCA Club Racing
11:20 a.m.- 11:50 a.m. Qualifying Group 8 – Rennsport Reunion Cup – 911 Cup Cars
11:50 p.m.-1:00 p.m. LUNCH – VIP hot laps/Parade Laps
1:00 p.m. – 1:20 p.m. RACE Group 1 – GMUND CUP
1:30 p.m. – 1:50 p.m. RACE Group 2 – EIFEL TROPHY
2:00 p.m. – 2:45 p.m. RACE Group 8 – RENNSPORT REUNION CUP – 911 CUP CAR
RACE #1
3:00 p.m. – 3:40 p.m. Parade/exhibition of Porsche’s racing history to include significant Porsche racing cars
3:45 p.m. – 5:45 p.m. Concours on Pit Lane
SUNDAY, October 16, 2011
7:00 a.m. Gates Open
7:00 a.m.- 12:00 p.m. Registration : Embassy Suites, Seaside
8:15 a.m. – 8:30 a.m. Warm up Group 7 – PCA Club Racing
8:40 a.m. – 8:55 a.m. Warm up Group 4 – Carrera Trophy
9:05 a.m. – 9:20 a.m. Warm up Group 3 – Weissach Cup
9:30 a.m. – 9:40 a.m. Warm up Group 5 – Stuttgart Cup
9:50 a.m. – 10:05 a.m. Warm up Group 6 – Cayman Interseries/911 Invitational
10:20 a.m. – 10:35 a.m. Warm up Group 8 – Rennsport Reunion Cup – 911 Cup Cars
10:45 a.m. – 11:00 a.m. Porsche Customer Hot Laps
11:15 p.m. – 11:45 p.m. Race Group 7 – PCA CLUB RACING
11:55 p.m. – 12:15 p.m. Race Group 3 – WEISSACH CUP
12:15 p.m.- 1:30 p.m. LUNCH – VIP hot laps/Parade Laps
1:30 p.m. – 1:50 p.m. Race Group 4 – CARRERA TROPHY
2:00 p.m. – 2:20 p.m. Race Group 5 – STUTTGART CUP
2:30 p.m. – 2:50 p.m. Race Group 6 – CAYMAN INTERSERIES/911 INVITATIONAL
3:00 p.m. – 3:15 p.m. Porsche Customer Hot Laps
3:15 p.m. – 4:00 p.m. Race Group 8 – RENNSPORT REUNION CUP – 911
CUP CAR – RACE #2
PARK-IN-THE-PADDOCK– The Mazda Raceway Laguna Seca Paddock will be transformed into a Porsche immersion zone for attendees at Porsche Rennsport Reunion IV featuring a genuine German biergarten, exclusive Porsche 911 displays and activities, and special race cars in a relaxing atmosphere.
16 CYLINDERS – After its success with the early Porsche 917 race cars, the company wanted to build a car with even more horsepower, and tested this 16-cylinder engine before settling on the twin-turbo 12-cylinder powerplant that eventually powered the Penske Porsche 917/30 driven by Mark Donohue. This one-off car, never shown in public before, made its world debut at Porsche Rennsport Reunion III in 2007 and will be sent from the Porsche Museum in Germany for Rennsport IV as well
16 CYLINDERS – After its success with the early Porsche 917 race cars, the company wanted to build a car with even more horsepower, and tested this 16-cylinder engine before settling on the twin-turbo 12-cylinder powerplant that eventually powered the Penske Porsche 917/30 driven by Mark Donohue. This one-off car, never shown in public before, made its world debut at Porsche Rennsport Reunion III in 2007 and will be sent from the Porsche Museum in Germany for Rennsport IV as well.
CONCOURS – Always a big part of any vintage gathering, the Rennsport concours d’elegance will be a highlight at Porsche Rennsport Reunion IV. At Rennsport III in 2007, the crowd gathered around the best in each class, showing production-based to prototype race cars, from the 356 to the 962.
About Porsche Rennsport Reunion IV
Porsche Rennsport Reunion IV will be the world’s greatest gathering of Porsche race cars and the drivers that drove them to victory, held at Mazda Raceway Laguna Seca from October 14 to 16, 2011. Hosted by Porsche Cars North America, it will assemble the wide variety of Porsche’s most historic racing models from the nimble 550 Spyder of the mid-Fifties through the mighty 917 and 956/962 of the Seventies and Eighties to the highly successful RS Spyder of the last decade.
Special tribute will be paid to the numerous racing versions of the Porsche 911 and their countless victories on the dawn of what will become another milestone of this iconic sports car. Additional details of the Porsche Rennsport Reunion IV are published on http://www.porsche.com/usa/rennsport-reunion-iv/, and Mazda Raceway Laguna Seca’s web site ( http:// www.mazdaraceway.com ). Ticket information is available by contacting 800-327-7322 or online at http://www.mazdaraceway.co m.
Follow at: http://twitter.com/#!/Porsche and https://www.facebook.com/porsche
About Porsche Race Car Classic
The Porsche Race Car Classic, a gathering of significant race cars from Porsche’s break-out era of 1950-1965, will take place on Sunday, October 16, 2011 at the Quail Lodge in Carmel, CA. Event producer Steve Heinrichs is pulling out all the stops to bring rarely-seen race cars out of private collections and museums and into the light of day on the grassy fields at Quail. “These are the cars that started it all,” said Heinrichs. “From Gmünds to Spyders to 904s – this will be the largest, and most comprehensive gathering of the so-called silver cars since they raced in anger back in the day.”
While the cars are by invitation, the event itself is open to the general public. Special guests, celebrities, and era pilots will be on hand, and fine wines and gourmet specialties will be on the menu. Importantly, all net proceeds from the event will directly support lung cancer research.
For more information on the Porsche Race Car Classic or to purchase tickets visit www.porscheracecarclassic.com or contact Mr. Heinrichs at 775-691-2217.
SOURCE: Porsche and Mazda Raceway Laguna Seca

Porsche: Robust Growth April Global Deliveries Up 53% On Year
Strong growth in April: Porsche reports a 53 per cent surge in customer deliveries Cayenne sales double and Panamera wins over even more buyers world-wide
FRANKFURT (Dow Jones)–German sportscar manufacturer Porsche Automobil Holding SE (PAH3.XE) said Tuesday its April global vehicle deliveries surged 53% on the year.
MAIN FACTS:
-In April 2011, customer deliveries rose to 11,741 vehicles world-wide.
-During the first four months of 2011, deliveries jumped nearly 32% from the year-earlier period.
-The new generation of the sporty Cayenne off-roader was the main driver of sales.
-With 19,175 deliveries from January to April, sales of this model have virtually doubled compared to the same period in the previous year.
-In Europe, April customer deliveries were up nearly 31% on the year.
-Frankfurt Bureau, Dow Jones Newswires; 49-69-29725-500
Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart, has made a good start in the spring:in April 2011, the sports car manufacturer showed an increase in customer deliveries to 11,741 vehicles world-wide.
This is a strong gain of 52.8 per cent over the same period in the previous year. Looking back on the first four months of the current financial year 2011, deliveries have jumped 31.5 per cent overall.
The main driving force behind this is the new generation of the sporty Cayenne off-roader. With 19,175 deliveries from January to April, sales of this model have virtually doubled compared to the same period in the previous year.
Bernhard Maier, Porsche AG Board of Management Member for Sales and Marketing, sees this as confirmation of the company‘s strategy:
“Every Porsche is the sportiest model in its segment. Our customers world-wide love the combination of performance and efficiency, such as in the new Panamera S Hybrid or 911 GT3 RS 4.0.”
Porsche has posted robust growth in all key sales regions. North America (USA and Canada), saw growth of 77.1 per cent in April, which is 3,495 vehicles more than the same month of the previous year. Of this, 3,172 vehicles (+ 81.5 %) were sold in the USA, which is traditionally the number 1 marketplace for Porsche.
In Europe, Porsche has reported a gain of 30.6 per cent in the fourth month of the year: exactly 3,896 more sporty vehicles were sold than in April 2010. In Germany, sales grew by 1,523 vehicles (+ 19.5 %). In Asia and in the rest of the world, sales rose by 56.5 per cent to 4,029 vehicles. China, now Porsche’s second most important market, reported continued growth; with 2,316 Porsche vehicles delivered, sales were up 48.8 per cent compared to April 2010.
The overall results for all four model series clearly reflect the positive development made by Porsche in the past month: 5,998 Cayenne models were sold, almost double the figure of the same month last year.
The Panamera as well, up 14.9 per cent with unit sales of 2,212, accounts for a significant share of Porsche’s success. In the sports car segment, the 911 almost matched the previous year’s level with 2,225 vehicles delivered (- 2.9%). Sales of Boxster series were down 8.7 per cent at 1,306 units. 762 vehicles were accounted for by the Boxster and 544 units by the Cayman.
| PORSCHE AG | April 2011 | January to April 2011 | ||||
|---|---|---|---|---|---|---|
| 2011 | 2010 | Diff. in % | 2011 | 2010 | Diff. in % | |
| World | 11,741 | 7,684 | 52.8 | 38,303 | 29,135 | 31.5 |
| Europe | 3,896 | 2,983 | 30.6 | 12,967 | 9,782 | 32.6 |
| Germany | 1,523 | 1,275 | 19.5 | 5,002 | 3,238 | 54.5 |
| North America | 3,495 | 1,973 | 77.1 | 11,024 | 7,570 | 45.6 |
| USA | 3,172 | 1,748 | 81.5 | 10,179 | 6,971 | 46.0 |
| Asia/Rest of the World | 4,029 | 2,575 | 56.5 | 13,333 | 11,152 | 19.6 |
| China | 2,316 | 1,556 | 48.8 | 7,464 | 6,696 | 11.5 |
Source: Porsche Press Database
Porsche to Build New U.S. Headquarters in Atlanta with Test Track by 2013

New headquarters will house nearly all U.S. Porsche colleagues under one roof, including a dramatic customer experience center and test track
Porsche just gave Atlanta’s image a bit of a spit polish.
The decision to build a $100 million complex on the grounds of the former Ford assembly plant in Hapeville is not only a glitzy marketing move for the German carmaker, experts said, it is also a shiny endorsement of the city and state.
“This has marquee value,” said Don McEachern, president of North Star Destination Strategies of Nashville, a company that offers advice on reputations to cities. “It speaks volumes about Atlanta. You get the Porsche name and brand. You get the halo effect. It is nothing but good.”
And with Georgia still shakily emerging from a painful recession, Porsche provides more marketing glow for luring other companies to the area.The project will move Porsche’s North American headquarters from Sandy Springs, Ga., a northern suburb of Atlanta.
ATLANTA – May 12, 2011 – Porsche Cars North America (PCNA) announced it will build a new headquarters in Atlanta, the city it has called home for thirteen years.
The new complex will be located in the Aerotropolis Atlanta development site, near the brand new International Terminal at Hartsfield-Jackson Atlanta International Airport.

It will be comprised of modern office facilities for a workforce that will eventually number 400 employees, including a Technical Service and Training Center, as well as a leading-edge Customer Experience Center that will feature a handling road course to show-off the capabilities of Porsches industry-leading vehicles.
A layout of the test track planned for Porsche’s new headquarters in Atlanta. Click on photo.
Groundbreaking is planned for this fall with the move-in date scheduled for the second half of 2013.
The unparalleled nature of the Porsche ownership experience absolutely deserves an equally unique home. That is what well create with our new headquarters – a concept completely new to the U.S. automotive industry, and one that delivers our brand and product experience to our employees, dealers and customers alike, said Detlev von Platen, President and CEO of Porsche Cars North America.
Our new American headquarters will allow us to finally bring together all our major sales, after sales and financial services capacities, thus making us an even stronger organization. It also sends a strong message to our dealers and our customers that we believe in the strength of the U.S. market and its future growth, von Platen explained.
At the same time, this decision demonstrates our commitment to the State of Georgia and the City of Atlanta to remain a vital part of this vibrant region.
The decision to stay in Atlanta was the result of a thorough, more than one-year long search and evaluation process that spanned metropolitan Atlanta and several out-of-state sites. The new headquarters will not only be home to PCNA, but also to Porsche Financial Services, Inc., and Porsche Business Services, Inc. which are both currently located in Lisle, Illinois. Other Porsche businesses will also be included, building a solid foundation for further expansion of Porsches largest market worldwide.
We welcome the entire Porsche team to Atlantas newest corporate center, the innovative Aerotropolis complex, said Kasim Reed, the mayor of Atlanta. Porsches decision to reinforce its roots and grow its next-generation U.S. headquarters here is a testament to the vitality and vibrancy of our city and an exciting addition to the many iconic brands that also call Atlanta home.
The Porsche crest will be a perfect welcome sign to greet the hundreds of thousands of visitors and guests that land each day at the worlds busiest airport in Atlanta.
There’s no better place to live, work and play than Georgia, stated Nathan Deal, Governor of Georgia. As a 13-year corporate citizen of our great state, Georgia-based Porsche employees already know that once you have Georgia on Your Mind it is impossible to let go. Now we look forward to extending our famous Southern hospitality to the entire Porsche team – and to adding an incredible new destination to Georgia’s list of must-see places.
With over 25,000 cars sold in 2010, PCNA finished last year up 33 percent over the previous year. With its new headquarters, a dedicated, passionate employee and dealer body, and a strong line-up of iconic sports cars, a brand new generation of Cayenne SUVs and the latest addition to the brand, the Panamera Gran Turismo, Porsche is poised for continued success in the United States.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, GA, is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsches proud racing heritage that boasts some 30,000 motorsport wins to date.
SOURCE: Porsche Cars North America, Inc. – Porsche Press USA
Related articles
- Porsche Unveils Design Plans for Corporate H.Q. in Atlanta and Experience Center in L.A. (wheels.blogs.nytimes.com)
- Porsche to Build in Atlanta and California (nytimes.com)
- Porsche shows future North American Atlanta headquarters (inautonews.com)
- Porsche American Headquarters Has Green Roof, Natural Ventilation (treehugger.com)
Porsche Names Brian Redman Official Ambassador to Rennsport Reunion IV
Brian Redman winning the 1970 Targa Florio, with Jo Siffert in a 908/3 – Porsche won the grueling mountain race in Sicily 11 times, more than any other manufacture
British Racing Legend Will Add His Expertise and Energy to the Much Anticipated October Event
ATLANTA, April 13, 2011 – Porsche Cars North America (PCNA) announced the appointment of Brian Redman as Official Ambassador to Rennsport Reunion IV. In his new role Redman will serve as an advisor to PCNA’s organizing team in the months leading up to the October 14 to 16 event and represent the company vis-à-vis race fans and participants in all Rennsport related matters.

“I can’t think of a more qualified person than Brian to help us realize another successful Rennsport Reunion”, said Detlev von Platen, President and CEO of Porsche Cars North America.
“Not only was he instrumental in designing and organizing the previous venues, but with his own colorful racing history, not the least with some of our most famous race cars, Brian Redman personifies the spirit and fascination that we want to encourage with this next gathering of Porsche race cars and their designers and drivers”, von Platen added.
Starting in 1959, Redman’s career has spun more than four decades of racing sports cars as well as Formula 5000 and Formula One. Although making a name for himself as an all-round talent, his biggest triumphs came in racing sport prototypes in the world’s most famous and notorious venues.

Brian Redman/Porsche 908.3/Nürburgring 1000 Km/1970
From Nürburgring, Spa, Monza, Imola, the Targa Florio, Brands Hatch, Zeltweg, Watkins Glen to Daytona and Sebring, Redman won them all. As a member of 1969 factory team he helped Porsche win the World Manufacturers Championship for the first time in the 908LH and 908/2. He then repeated this feat in 1970 with the 908/3 and awesome 917K.
Redman still drives vintage race cars, organizes and promotes historic automotive events and provides individual and group driving instructions.
Even now, at age 74, Redman still competes approximately a half-dozen times a year in various Vintage Series events. After more than 50 years of racing, the sport continues to pull him in.[Picture Source: International Motorsports Hall of Fame; Autosports Marketing Assoc.]
A member of the Detroit and Sebring halls of Fame, was inducted into the Talladega Hall of Fame earlier this year.

Brian Redman 1971 Porsche 908/3
Porsche Rennsport Reunion IV will be the world’s greatest gathering of Porsche race cars and the drivers that drove them to victory, held at Mazda Raceway Laguna Seca from October 14 to 16, 2011. Hosted by Porsche Cars North America, it will assemble the wide variety of Porsche’s most historic racing models from the nimble 550 Spyder of the mid-Fifties through the mighty 917 and 956/962 of the Seventies and Eighties to the highly successful RS Spyder of the last decade.
Special tribute will be paid to the numerous racing versions of the Porsche 911 and their countless victories on the dawn of what will become another milestone of this iconic sports car.
Additional details of the Porsche Rennsport Reunion IV will be published on Porsche’s press web site (press.porsche.com), and Mazda Raceway Laguna Seca’s web site (www.mazdaraceway.com), as they become available. Ticket information is available by contacting 800-327-7322 or online at www.mazdaraceway.com.
Follow Porsche:
Source: Photos and Press News at Porsche Press Database at http://press.porsche.com/.
Entry and Event Schedule – PORSCHE RENNSPORT REUNION IV 2011
More than 60 years of Porsche racing history will be on display at Rennsport Reunion IV at Mazda Raceway Laguna Seca in October.
Like in the previous reunions, Rennsport Reunion IV will bring together over 60 years of Porsche racing history from the tiny but nimble Porsche 550 Spyder through the groundbreaking 906 and 908 with their plastic bodies to the mighty 917 with over 1,000 horsepower.
Classic Porsche 550s will take on 550As, 356 GTs and RSKs at the fourth Rennsport Reunion on Oct. 14-16 at Mazda Raceway Laguna Seca in Monterey, Calif.–and that’s just one class of Porsches.
PRESS RELEASE: PORSCHE RENNSPORT REUNION IV STARTS ITS ENGINE

Groupings, Schedule of Greatest Gathering of Porsche Race Cars Released
More details and a schedule of events are listed below in the press release.
Atlanta, May 13, 2011 – Preparations for Rennsport Reunion IV continue, and Porsche Cars North America and Mazda Raceway Laguna Seca today released the latest race groupings and schedules for the fourth installment of fourth installment of its historic event, to be held Oct. 14-16, 2011.
This rare occasion will reunite the cars and drivers that together have written Porsche’s motorsports history during the last 60 years on all five continents.
When Porsche Cars North America held the first Rennsport Reunion in the summer of 2001 at Lime Rock Park, it didn’t take long for the participants to realize they were sharing in something extraordinary. Subsequent Rennsports, II and III, were both held at Daytona International Speedway in Florida and built upon the original premise, remarkable racecars reunited with their equally remarkable drivers.

As in the past three reunions, cars will be grouped by the period in which they raced so that enthusiasts can fully focus on the different motorsports eras with their ever more ferocious machines and increasingly sophisticated technology.
All fans will have full access to both paddocks and track side to view everything from the tiny but nimble Porsche 550 Spyder through the groundbreaking 906 and 908 with their plastic bodies to the mighty 917 with over 1,000hp.
A majority of the hundreds of racecars expected will be made up by the many racing versions of Porsche’s iconic 911 model. From its rather humble beginnings as 911 TR in the mid-1960s this car was for two decades the platform of motorsports legends. Letters and numbers such as RSR, 934 or 935 to GT3 series have stood for proven winners at that time and contributed heavily to the over 30,000 victories that Porsches collected over the past 60 years.

Eight groups promise a jam-packed, three-day racing program with practice, qualifying and warm-up for each group.
The races will be complemented by an exhibition parade and a Concours on Saturday afternoon.
The weekend will conclude with a guest appearance of the Cayman Interseries and a race of modern 911 Cup cars for the Rennsport Reunion Trophy.
Tentative schedule
Group 1: Gmund Cup
550, 550A, RSK, RS60-61 (4&8 cyl.) 2000 GSGT (Dreikantschaber), Abarth Carrera, 356 GT, and any other 356 with FIA history. Selected 356 history cars.
Group 2: Eifel Trophy
904 (4&6 cyl.), 914/6 GT, 911TR, 911ST, 911 (911 up to 2.5 liter), Lotus/Porsche, Cooper/Porsche (Pooper) etc, Elva/Porsche.
914’s & 911’s must have period racing history
Group 3: Weissach Cup
906, 910, 907, 908, 908/2, 908/3 (8 cyl. & 6 turbo), 909, 917 (normally aspirated and turbocharged)
Group 4: Carrera Trophy
911 (over 2.5 liter), RSR, 3.0 RSR, 2.1 Turbo, 934, 935, 936, 924 GTS, 924 GTR.
Group 5: Stuttgart Cup
956, 962, GT1, WSC, RS Spyder.
Group 6: Cayman Interseries
Group 7: PCA Club Racing
Porsche Club of America race cars
Group 8: Rennsport Reunion Cup – Porsche Cup Cars
911 Feature Race: – 911 Trophy
PORSCHE RENNSPORT REUNION IV 2011 Event Schedule
Subject to change
For PORSCHE RENNSPORT REUNION IV 2011 Event Schedule pdf click here
FRIDAY, October 15, 2011
7:00 AM Gates Open
7:00 AM – 5 :00 PM Registration : Embassy Suites, Seaside
8:00 AM – 8:20 AM Practice Group 1 – Gmund Cup
8:30 AM – 8:50 AM Practice Group 2 – Eifel Trophy
9:00 AM – 9:20 AM Practice Group 3 – Weissach Cup
9:30 AM – 9:50 AM Practice Group 4 – Carrera Trophy
10:00 AM – 10:20 AM Practice Group 5 – Stuttgart Cup
10:30 AM – 10:50 AM Practice Group 6 – Cayman Interseries
11:00 AM – 11:20 AM Practice Group 7 – PCA Club Racing
11:30 PM – 11:50 PM Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars
11:50 PM – 1:00 PM LUNCH -VIP hot laps/Parade Laps
1:00 PM – 1:20 PM Qualifying Group 1 – Gmund Cup
1:30 PM – 1:50 PM Qualifying Group 2 – Eifel Trophy
2:00 PM – 2:20 PM Practice Group 3 – Weissach Cup
2:30 PM – 2:50 PM Practice Group 4 – Carrera Trophy
3:00 PM – 3:20 PM Practice Group 5 – Stuttgart Cup
3:30 PM – 3:50 PM Practice Group 6 – Cayman Interseries
4:00 PM – 4:20 PM Practice Group 7 – PCA Club Racing
4:30 PM – 4:50 PM Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars
SATURDAY, October 16, 2011
7:00 AM Gates Open
7:00 AM – 5 :00 PM Registration : Embassy Suites, Seaside
8:00 AM -8:15 AM Warm up Group 1 – Gmund Cup
8:25 AM – 8:40 AM Warm up Group 2 – Eifel Trophy
8:50 AM – 9:10 AM Qualifying Group 3 – Weissach Cup
9:20 AM – 9:40 AM Qualifying Group 4 – Carrera Trophy
9:50 AM – 10:10 AM Qualifying Group 5 – Stuttgart Cup
10:20 AM – 10:40 AM Qualifying Group 6 – Cayman Interseries
10:50 AM – 11:10 AM Qualifying Group 7 – PCA Club Racing
11:20 AM – 11:50 AM Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars
11:50 AM – 1:30 PM LUNCH – VIP hot laps/Parade Laps
1:30 PM – 1:50 PM RACE Group 1 – GMUND CUP
2:00 PM – 2:20 PM RACE Group 2 – EIFEL TROPHY
2:30 PM – 3:30 PM Parade/exhibition of Porsche’s racing history to include significant Porsche racing cars
3:30 PM -6:00 PM Concours on Pit Lane
SUNDAY, October 17, 2011
7:00 AM Gates Open
7:00 AM – 12:00 PM Registration : Embassy Suites, Seaside
8:00 AM – 8:15 AM Warm up Group 7 – PCA Club Racing
8:25 AM – 8:40 AM Warm up Group 4 – Carrera Trophy
8:50 AM – 9:05 AM Warm up Group 5– Stuttgart Cup
9:15 AM – 9:30 AM Warm up Group 6 – Cayman Interseries
9:40 AM – 9:55 AM Warm up Group 3 – Weissach Cup
10:05 AM – 10:35 AM Qualifying Group 8 – Rennsport Reunion Cup – 911 Cup Cars
10:45 PM -11:15 PM Race Group 7 – PCA CLUB RACING
11:25 PM – 11:45 AM Race Group 3– WEISSACH CUP
11:45 AM – 1:00 PM LUNCH – VIP hot laps/Parade Laps
1:00 PM – 1:20 PM Race Group 4 – CARRERA TROPHY
1:30 PM – 1:50 PM RACE -911 TROPHY
2:00 PM – 2:20 PM Race Group 5 -STUTTGART CUP
2:30 PM – 3:00 PM Race Group 6 – CAYMAN INTERSERIES
3:15 PM – 4:00 PM Race Group 8 – RENNSPORT REUNION CUP – 911 CUP CARS
Ticket information is available by contacting (800) 327-7322 or online at Mazda Raceway Porsche_Rennsport_Reunion_IV
Source & Photos: Porsche Press Database and Mazda Raceway
PORSCHE: 80 years of Porsche Designs – Porsche Engineering – Pioneering Technology and Trailblazing Innovations

Porsche Museum special exhibition
“Porsche Engineering – 80 years of Porsche design” Webspecial
For the Porsche Museum in Stuttgart-Zuffenhausen, the 80th anniversary of the Porsche engineering office founded in 1931 is one of the central themes of 2011.
From 7 July to 28 August 2011, the special exhibition “Porsche Engineering – 80 years of Porsche design” will be paying tribute to the most important and interesting third-party client developments of the past eight decades.
On display will be approximately 20 special exhibits extending from the development of entire vehicles via engines and gearboxes to remarkable industrial projects of the present day.
The ten third-party client vehicle developments include a 1931 vintage Wanderer saloon, the legendary Auto Union Grand Prix racing car and the Audi Sport Quattro S1 with the Porsche Doppelkupplungsgetriebe (PDK) driven by Walter Röhrl.
The Porsche Museum is open Tuesday to Sunday from 9:00 a.m. to 6:00p.m.
For further information please visit www.porsche.com/museum

On 25 April 1931 Ferdinand Porsche founded an engineering office called “Dr. Ing. h.c. F. Porsche Limited, construction and consulting for engine and automobile manufacturing” (Dr. Ing. h.c. F. Porsche Gesellschaft mit beschränkter Haftung, Konstruktion und Beratung für Motoren- und Fahrzeugbau). Porsche Engineering, contract development by Porsche, thus dates back to the oldest predecessor company of today’s Porsche AG and for more than 80 years has developed customised solutions on behalf of automotive manufacturers and suppliers from the automotive industry, but also for other industrial companies from around the world.
Discover the milestones of Porsche history and join Porsche in taking on the challenges of the future.
Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart, has been the leading manufacturer of premium sports cars for more than six decades. However, the historic roots of the Porsche brand go back much further than that. When Ferry Porsche built the legendary Type 356 in 1948, he and his engineers were able to look back on a wealth of comprehensive technological experience.
Back on 25th April 1931, Ferdinand Porsche founded and registered a design bureau named “Dr. Ing. h.c. F. Porsche Gesellschaft mit beschränkter Haftung, Konstruktion und Beratung für Motoren- und Fahrzeugbau” in Stuttgart.
Since then, the Porsche company has experienced many highs and lows and has grown from a small design bureau to a world famous manufacturer of sports and racing cars. This success story is based on decades of development experience, stretching far beyond just building sports cars. Over an 80 year period, Porsche has built up a reputation as one of the best known and multi-faceted engineering service providers in the world. The tradition of customer development started by Ferdinand Porsche in 1931 is still successfully continued today by Porsche Engineering Group GmbH, based in Weissach.
Porsche Engineering carries out development work on behalf of car manufacturers and suppliers, as well as companies from other sectors, combining the skills of Porsche as a series manufacturer, technology company and engineering service provider and making these available to third parties.
The 80th anniversary of the founding of the Porsche design bureau in 1931 is one of this year’s central themes for the Porsche Museum in Stuttgart-Zuffenhausen. From 21st June to 11th September 2011 the special exhibition entitled “Porsche Engineering – 80 Years of Porsche Designs” will honour the most important and interesting customer developments from the last eight decades. It will display around 20 special examples ranging from whole vehicle developments, through engines and gearboxes to extraordinary industrial projects in the present. The ten vehicle customer developments on display include a Wanderer Limousine from 1931, the legendary Auto Union Grand Prix racing car and the Audi Sport Quattro S1 with Porsche dual clutch gearbox (PDK). The Porsche Museum is open from Tuesday to Sunday, from 9 am to 6 pm. Further information is available on the internet from www.porsche.com/museum.
80 years of Porsche designs
Discover the history of Porsche customer growth in the Webspecial.
For more than six decades, Dr. Ing. h.c. V. Porsche AG, Stuttgart, has enjoyed a reputation as a leading manufacturer of sporty premium cars. But the Porsche brand has much deeper historical roots. When Ferry Porsche built the legendary Type 356 in 1948, he and his engineers were able to draw on a comprehensive trove of technical experience.As long ago as 25 April 1931, Ferdinand Porsche had established an engineering office in Stuttgart under the name “Dr. Ing. h.c. F. Porsche Gesellschaft mit beschränkter Haftung, Konstruktion und Beratung für Motoren- und Fahrzeugbau“, (“Dr. Ing. h.c. F. Porsche Ltd., Design and Consultancy Company for Engine and Vehicle Production”) and had it entered in the trade register.
Since then, the Porsche company has experienced many ups and downs and grown from a small engineering office into a manufacturer of sports and racing cars that is known throughout the world. This success story is based also on decades of development experience extending far beyond sports car construction. Over an eighty-year period, Porsche has acquired the reputation as one of the world’s most illustrious and versatile engineering service providers. The tradition begun by Ferdinand Porsche in 1931 of third-party client development has been successfully carried on to this very day by the Porsche Engineering Group GmbH with its headquarters in Weissach. Porsche Engineering develops on behalf of automotive manufacturers and suppliers but also for companies from other sectors, bundling the know-how of the manufacturer, technology company and engineering service provider that is Porsche and making this available to third parties.
Ferdinand Porsche the automotive designer
The name Porsche has been associated with pioneering innovations in automotive engineering since the beginning of the last century. Ferdinand Porsche had been busy designing and developing his first cars as far back as 1896. The first fruit of this endeavour was an electric vehicle known as the “Lohner-Porsche” driven by steered wheel hub motors that caused a sensation at the Paris World Exhibition in 1900. This was soon followed by ever more impressive proof of just how innovative Ferdinand Porsche was. A racing car boasting four wheel hub electric motors became the world’s first all-wheel drive passenger car, brilliant also for having four-wheel brakes. No less visionary was Ferdinand Porsche’s next idea: Again in 1900 he combined his battery-powered wheel hub drive with a petrol engine – the principle of the serial hybrid drive had been born.
With this first functional, full-hybrid car in the world, the “Semper Vivus” (“always alive”), Ferdinand Porsche had entered uncharted territory. In this vehicle, two generators twinned with petrol engines formed a single charging unit, simultaneously supplying electricity to wheel hub motors and batteries. As a full hybrid concept, the “Semper Vivus” was also able to cover longer distances purely on battery power until the combustion engine had to be engaged as a charging station. To save weight and create space for a petrol engine, Ferdinand Porsche used a comparatively small battery in the “Semper Vivus” with a mere 44 cells. In the middle of the vehicle he installed two water cooled 3.5 hp (2.6 kW) DeDion Bouton petrol engines for generating electricity, driving two generators, each producing 2.5 hp (1.84 kW). Both engines operated independently of one another, each delivering 20 amps with a voltage of 90 volts. The electricity generated by the dynamos initially flowed to the wheel hub motors, with the surplus power being forwarded to the batteries. An additional special side effect was that it was possible to use the generators as electric starter motors for the petrol engines by reversing the direction of rotation. Starting as far back as 1901 as the Lohner-Porsche “Mixte” and from 1906 onward as the “Mercedes Electrique”, Ferdinand Porsche brought his hybrid drive to the start of volume production.
Ferdinand Porsche in the Lohner-Porsche
This was followed in 1906 by the next step in Ferdinand Porsche’s career. At the tender age of only 31 he landed the position of Technical Director at Austro Daimler in Wiener Neustadt, giving him product responsibility for one of Europe’s leading automotive companies. One of the greatest successes of this era was the so-called “Prinz-Heinrich Car”, in which the Austro-Daimler works team won the first three places in the 1910 running of the highly regarded Prinz-Heinrich Race. In the guise of the Austro-Daimler “Sascha”, he developed a small car which, thanks to its excellent power-to-weight ratio prevailed against its larger displacement competitors in the 1922 Targa Florio, notching up no fewer than 43 racing victories in total.
In 1923 Ferdinand Porsche moved to the Daimler engine company in Stuttgart-Untertürkheim as Technical Director. There, in addition to the Type 8/38 midsized model and the first eight cylinder engine Mercedes-Benz, the “Nürburg” Type 460, it was first and foremost the supercharged sports and racing cars that further consolidated his worldwide reputation as an automotive designer. The sports and racing cars developed under his guidance with the abbreviations “S” (Sport), “SS” (Super Sport) and “SSK” (Super Sport Kurz, or short) ranked among the most coveted cars of their time. In January 1929 he left Daimler-Benz AG. Following a short interlude at the Austrian Steyr works, at the end of 1930 he returned to Stuttgart and opened an engineering office.
Ferdinand Porsche at the office
The founding of the Porsche engineering office
The “Dr. Ing. h.c. F. Porsche Gesellschaft mit beschränkter Haftung, Konstruktion und Beratung für Motoren- und Fahrzeugbau“ was entered in the Stuttgart trade register on 25 April 1921, at the height of the world economic crisis. In addition to Ferdinand Porsche, who contributed 24,000 Reichsmarks to the limited company’s share capital, his son-in-law Anton Piëch and Adolf Rosenberger also invested 3,000 Reichsmarks each as executive partners. From the outset, the work undertaken by the initial twelve strong team around Ferdinand Porsche spanned the entire gamut of motor vehicle technology. Legendary cars such as the Auto Union Grand Prix racing car or the Volkswagen “Beetle” were to emerge from this Stuttgart engineering office in the years that followed. Porsche’s workplace progressed to be one of the most important seedbeds of automotive technology, at the same time preparing the ground for mass car ownership in Germany.
As early as 1931, Porsche designed a six cylinder average mid-size saloon for the Chemnitz car manufacturer Wanderer as well as a new in-line eight cylinder engine. This was followed by a swing axle for the Horch-Werke in Zwickau and an air-cooled five-cylinder radial engine designed for the Phänomen-Werke in Zittau, intended for use in trucks. In addition, the engineering office developed a small car for Zündapp GmbH, which with its rear-engine, rigid tubular backbone chassis and transmission mounted forward of the rear axle was to prove to be decisive for the Volkswagen that came later. The torsion bar suspension patented on 10 August 1931 and used in international automotive manufacturing over many decades is also held to be a milestone in automotive history.
In the spring of 1933, Ferdinand Porsche was commissioned by Auto Union in Saxony to develop the Grand Prix racing car. The moment the contract was signed, the Porsche team led by senior engineer Karl Rabe began work on the Auto Union P racing car (P for Porsche), configured as a mid-engined vehicle. The first test drives took place as early as November 1933 and in the very first racing season in 1934 this vehicle set three world records and won three international Grand Prix races in addition to several hill climb races. Between 1934 and 1939, with drivers such as Bernd Rosemeyer, Hans Stuck or Tazio Nuvolari, the constantly refined Auto Union racing car became one of the most successful pre-war era racing cars . Its technical mid-engine concept proved to be a trendsetter for all modern racing cars and is used to this very day in Formula One.
In addition to developing racing cars, the engineering office had been equally hard at work since 1933 on the design of a low-cost small car commissioned by the NSU works – an idea that was also exercising other car designers such as Belá Barényi or Hans Ledwinka against the backdrop of the world economic crisis. When Ferdinand Porsche began work on designing the Type 32 compact car, this was already the seventh small car design of his career. A number of prototypes of this vehicle type were built, which with the air-cooled, flat-four, rear-mounted engine and Porsche torsion bar suspension exhibited distinct similarities with the later Volkswagen Beetle. The “Memorandum on the construction of a German people’s car” (Volkswagen) that he presented to the Reich Transport Ministry on 17 January 1943 was to prove critical to the breakthrough of the small car concept. Shortly thereafter, on 22 June 1934, he received the official order from the RDA, the “Reichsverband der Deutschen Automobilindustrie” (German Reich Automobile Industry Association) to design and build Volkswagen prototypes that were assembled in the garage of his Porsche villa in the north of Stuttgart in 1935.
Ferdinand Porsche and Auto Union GP
Contrary to the initial idea of having the Volkswagen built jointly by Germany’s car manufacturers, the Reich government decided in 1936 to build an independent Volkswagen plant, the planning of which was entrusted to Dr Ferdinand Porsche. Since the incorporation of the “Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH” (Gezuvor) in May 1937, a company established to pave the way for the construction of the German “people’s car”, Porsche, as one of three Managing Directors, was officially responsible for technology and the planning of the future Volkswagen plant and, accompanied by his son Ferry, travelled to the United States of America to find out about modern production methods.
In addition to the Volkswagen project, the Porsche engineering office, located in the Zuffenhausen district of Stuttgart since 1938, was working on numerous other development contracts from the automotive industry. For Daimler-Benz AG work included the development of technical engine components for the Mercedes “silver arrows” between 1937 and 1939 as well as the design of the Type 80 high-speed car for an attempt on the land speed record. The Type 110 compact agricultural tractor with an air-cooled two cylinder engine, developed for the “Deutsche Arbeitsfront” (German Labour Front) (DAF), was the model for the later “People’s Tractor” and the Porsche diesel tractor produced after the Second World War.
In 1938 the Volkswagen works awarded the Porsche engineering office the contract to develop a racing car based on the Volkswagen Type 60, which was to take its place on the grid for a planned long distance race from Berlin to Rome as a promotional stunt for the “KdF car” (“Strength through Joy” car). By the spring of 1939, the Porsche engineers had developed three sports car coupés under the in-house designation Type 64, for the “Non-stop speed endurance test” scheduled for September. As much of the more than 1500 kilometre long race was to be on the new motorways, particular attention was lavished on the vehicle’s aerodynamics. With a sleek streamlined aluminium body, shrouded wheel wells and a modified VW horizontally opposed engine, the would-be record-breaking car, weighing a mere 600 kg, topped 140 km/h (87 mph). When the outbreak of the Second World War prevented the race from being held, the Porsche engineering office used the completed sports cars as fast touring cars, achieving average speeds in excess of 130 km/h (81 mph) on long business trips.
After the outbreak of the Second World War, other types of vehicle were spun off from the Volkswagen for military use. In addition to the Type 81 “VW Kastenwagen” the company, trading as Porsche KG since the end of 1937, developed the Type 62 “KdF off-road vehicle”, the Type 82, known as the “VW Kübelwagen” and the all-wheel drive Type 87 and Type 166 “VW Schwimmwagen” amphibious vehicle, among others. At the end of 1939, the Army’s Armaments Office also awarded the Porsche engineering office the development contract for a medium tank, the design of which however was temporarily shelved owing to the need for heavier types of tank. Initially employed by the Armaments Ministry as a consultant, Ferdinand Porsche headed the Tank Commission from 1941 to 1943. In 1942 Ferdinand Porsche received the contract to design a super heavy tank, the Type 205 “Maus” (Mouse), of which only two prototypes were ever built, however, and never saw action. During the war, development of the military derivatives of the Volkswagen as well as various tank prototypes – including the involvement of prisoners of war employed as forced labourers – took place predominantly in Stuttgart-Zuffenhausen. With the intensification in bombing raids, the Porsche KG engineering office, classified as important to the war effort, was relocated in autumn 1944 from Stuttgart to Gmünd in Carinthia, Austria.
New beginning with third-party client development and sports car construction
With the war over, the Porsche engineering office in its new home in Austria strove to attract new contracts from the automotive sector. But initially it was water turbines, cable winches, ski lifts, mowing bars and various types of tractor based on the “People’s Tractor” that were developed and for the first time also sold under the Porsche name. The most important customer in the early post-war years was the Italian company Cisitalia, whose car enthusiast owner Piero Dusio awarded numerous design contracts at the end of 1946. In addition to a tractor and water turbine, Dusio ordered a mid-engine sports car with hydraulic torque converter and a Grand Prix racing car. The upshot was the Type 360 “Cisitalia” completed in 1948, which technically was far ahead of its time on many counts. Unlike the front-engine Formula One racing cars of the post war year, which for the most part still featured rigid axles, the Type 360 was designed with a mid-engine layout. The suspension featured double trailing arms on the front axle, the rear axle being configured as a double-joint swing axle with torsion bar suspension. In terms of drive train, the single-seater featured a 385 hp (283 kW) 12-cylinder engine with compressor, achieving a maximum engine speed of 10,600 rpm. The 1.5 litre boxer engine’s four camshafts were driven by bevel shafts. The synchronised five-speed transmission – as with the gear change on a motorbike – could be operated with just two gearshift levels via a dog clutch. Thanks to the experience with the Auto Union P-racing car, there was an awareness of the traction problems with the narrow racing tyres that were customary at the time. Power transmission was therefore by means of all-wheel drive that could be activated by the driver if required. But financial difficulties affecting the client Cisitalia prevented the Type 360 from taking part in Grand Prix races.
In July 1947, independent design work began on the Type 356 “VW sports car”. The design concepts became reality in the first half of 1948 under the in-house design number 356 based on earlier designs such as the Volkswagen or Type 64 “Berlin-Rome car”. Once the chassis had completed its maiden drive in February, the finished prototype with the chassis number 356-001 received one-off approval by the State Government of Carinthia. The Porsche sports car brand had been born. Production of the rear-engined coupé and convertible versions of the Porsche Type 356/2 started in the second half of 1948. Series production of this sports car began after the return to Stuttgart in 1950, approximately 78,000 vehicles being built by 1965. The successor model, the Porsche 911, finally helped the company to make the breakthrough as one of the technically and stylistically leading sports car manufacturers in the world.
From the Weissach Engineering Office to the Weissach Development Centre
Despite the successful entry into vehicle manufacturing, third-party client development commissions remained a firm fixture in the then Porsche KG’s service portfolio. The most important client right into the 1970s was Volkswagen AG, with whom there had been an extensive cooperation agreement. Numerous detailed improvements were devised for the VW “Beetle”, which was produced in Wolfsburg in exchange for payment to Porsche of a licence fee of approximately DM 5 per vehicle. Porsche was also involved in developing the successor models for the successful Beetle. The Stuttgart-based company developed numerous prototypes on behalf of the Volkswagen Group, which were to prove groundbreaking for the Wolfsburg Group’s passenger vehicle programme. The best-known contract developments were the VW Porsche 914 unveiled in the autumn of 1969 and the Porsche 924 built in response to Volkswagen development contract EA 425.
In addition to the numerous orders for the Volkswagen Group, Porsche’s third party client development engineers developed numerous other innovations for domestic and foreign clients in the 1950s and 1960s. Porsche developed the amphibious all-wheel-drive Type 597 Jagdwagen vehicle in response to a Bundeswehr invitation to tender. Although the Jagdwagen proved to be technically superior, the contract was awarded to car and motorcycle manufacturer DKW for labour market reasons. Overseas customers as well, such as the Studebaker Corporation, put their faith in Porsche KG’s experience. Between 1952 and 1954, the Stuttgart-based sports car manufacturer developed a four-door saloon with self-supporting body and modern ponton design for the American carmaker.
In 1971, Porsche’s Development Division with its Construction, Testing and Design Departments relocated to the newly constructed Development Centre in Weissach, 25 kilometres to the north-west of Stuttgart-Zuffenhausen. Ferry Porsche had already had a so-called “skid pad” built there 10 years earlier, which had been used ever since for conducting suspension tests. In addition to a large test track, the 1970s and 1980s saw the building of high-spec installations such as wind tunnel, crash facility, emissions testing centre and a wealth of engine test rigs that are available for third-party contracts and in-house developments alike. The Development Centre spanned virtually all areas of civil and military engine technology. Large orders from the German Army were also handled as were future automotive studies for the Federal Ministry of Research and Technology. The client portfolio was recruited from virtually the whole of the world’s automotive industry, which drew on Porsche’s know-how for its own vehicle programmes, from detailed technical solutions to entire vehicles.
Industrial projects and series development
Breaking new ground is a tradition with Porsche’s third-party client development. For example, in the early 80s, Weissach engineers and aircraft manufacturer Airbus joined forces to design a cockpit layout for wide-bodied aircraft, setting a trend by using displays in place of the conventional analog instruments. The project sought to achieve discernible improvements for the pilots’ working environment through optimised styling.
Another major project was the “TAG Turbo made by Porsche” engine developed for the British McLaren International racing team, with the aim of causing a sensation at the very pinnacle of motor sport. Unveiled in the summer of 1983, the 1.5 litre, six-cylinder turbocharged engine dominated Formula One, with 25 Grand Prix victories and three world championship titles between 1984 and 1986. The secret of the Formula One high-performance engine’s success lay in marrying the turbocharger technology with an electronic engine management system. As a consequence, the racing car’s fuel consumption was particularly economical, which critically influenced the racing strategy
A milestone in the development of vehicles for industry was the beginning of the tie-in with Linde Material Handling, which continues successfully to this very day. Having already designed slewing gears and chain drives for Linde, in the 1980s the sports car manufacturer Porsche was retained to design a new generation of forklift trucks. In addition to the functional design of the machine, the Porsche engineers paid particular attention to developing a new ergonomically designed driver workstation concept. The symbiosis of technology and aesthetics also proved beneficial to sales: Sales of the stylistically distinctive Linde forklift trucks increased by approximately 15 per cent in the mid-1980s. In addition to steering axles and lifting masts for every conceivable forklift truck weight class, an electric forklift truck model line was also jointly developed with Porsche to the point of market launch. The Porsche styling of Linde’s conveyor systems has since become an award-winning trademark. For example, the Linde T20 pallet truck received the coveted “Red Dot Award for Product Design” from the prestigious North Rhine Westphalia design centre.
Linde forklift truck
But Porsche Engineering also regularly worked for other carmakers. From 1990 onwards, Porsche’s third-party client development team worked for Daimler-Benz AG on the design and test aspects of a W 124 production saloon fitted with the 5 litre, V8 four-valve M 119 engine. The result was impressive performance. With the four-speed automatic transmission fitted as standard, the Mercedes-Benz 500 E reached the 100 km/h mark (62 mph) in only 5.9 seconds with the top speed electronically limited to 250 km/h (156 mph). In the process, the contract far exceeded the usual development activities. Series production together with the assembly of the body shell and final assembly took place at Porsche’s Zuffenhausen works. The Daimler-Benz works in Sindelfingen were responsible for the paint finish and delivery. Production of the Mercedes-Benz 500 E kicked off in the spring of 1990. The sales success of the speedy GT saloon testified to the successful outcome of the collaboration: 10,479 units had been built by April 1995.
In the early 1990s, Porsche’s third-party client development department entered into a joint venture with Audi to develop a high-performance sport estate car, which caused a sensation. The Audi Avant RS2 unveiled in the autumn of 1993 came into being in Weissach based on the 315 hp (232 kW) variant of the all-wheel drive Audi Avant S2. This borrowed numerous Porsche components, such as for example wheel hubs, high-performance brakes and rims. Exterior parts such as fog lights and indicators as well as the exterior mirrors also came from the Porsche 911 of the then current 993 model series. The Audi Avant RS2 was built at Porsche’s Zuffenhausen works between October 1993 and July 1994. The “Porsche estate car in Audi clothing” – as “Auto Bild” magazine put it – enjoyed keen customer interest. The planned production run of 2000 vehicles was exceeded by 895 units.
In 2001, under the development name “Revolution Engine”, Porsche Engineering started work as a development partner on developing a new V2 engine for the American motorbike manufacturer Harley-Davidson’s “V-Rod” model. Against the backdrop of a collaborative relationship stretching back to the 1970s, Porsche engineers designed a water-cooled, 1131 cc power unit based on a racing engine which delighted discerning Harley-Davidson customers with its performance and engine sound in equal measure.
Harley Davidson V Rod
Into the future with tradition and innovation
Today, as in the past, Porsche Engineering is grappling with the engineering challenges of the future. Be it the conspicuous expertise in the electromobility arena that Porsche Engineering displayed in the Boxster E research project in 2011 or in the development of the Seabob production water sport sled, experience in the lightweight construction and downsizing arenas but also thinking outside the box with the development of a premium outdoor grill in 2008 – Porsche Engineering’s engineers dedicate themselves to each project with the same commitment to ultimate quality, innovative concepts and customised solutions.
Nowadays, all development projects for clients worldwide are controlled by the Porsche Engineering Group GmbH (PEG) founded in 2001 and headquartered in Weissach. Thanks to Porsche’s own distinctive development network, PEG is able to call on the services of its subsidiaries Porsche Engineering Services GmbH in Bietigheim and Porsche Engineering Services s.r.o. in Prague. By networking all its locations and sharing information closely between project teams, PEG offers interface competency and lateral thinking, ensuring that client projects are delivered consistently and productively and without a hitch.
The combined expertise of Porsche Engineering’s engineers and the comprehensive resources at the Weissach Development Centre’s disposal are behind innovative services to the highest quality standards.But the public only gets to see the tip of the iceberg. Thanks to draconian confidentiality, Porsche Engineering protects its clients’ product strategies and brand identities with the greatest care at all times. Only very few projects are known of, and only with the clients’ explicit consent. Because Porsche’s third-party client development will only succeed if a customer returns. This maxim prevails to this day – as it has for more than 80 years.
Credits: Porsche AG and Porsche Cars North America, Inc.
Porsche Race Car Classic Announces 2012 Porsche Turbo Raffle

April 24, 2011 — Porsche Race Car Classic organizers announced today that they will raffle a 2012 Porsche Turbo Cabriolet to help raise funds to support lung cancer research. This is one fast car with 500hp, a 0-60 time of 3.6 seconds, and a top speed of 194 mph.
A maximum of 3,000 raffle tickets will be sold at $100 each with no limit to the number that may be purchased per person. “We deeply appreciate Porsche Cars North America for providing this opportunity for people to show their support of Lung Cancer Research as proceeds from the raffle will go directly to the *Bonnie J. Addario Lung Cancer Foundation,” said event organizer Steve Heinrichs. “And a chance to win the best open-top sports car in the world is enticing to say the least,” he added.
The drawing will be held at the Porsche Race Car Classic event on October 16, 2011 at Quail Lodge in Carmel, California. The winner will be announced the same day. The winner will get a choice of color and certain options and need not be present to win. Go to www.porscheracecarclassic.com for details and to download a raffle ticket form.
About the Porsche Race Car Classic
The Porsche Race Car Classic will be a once-in-a-lifetime gathering of race cars from Porsche’s break-out era of 1950-1965 — the cars that made Porsche the most revered name in racing. Rarely-seen cars from the stables of the Porsche AG Museum, Ingram Collection, Collier Collection, Ranson Webster Collection, Dr. Julio Palmaz Collection, and Seinfeld Collection will join scores of purpose-built and production race cars with significant race history on the grassy fields of the Quail Lodge Resort in Carmel, California on October 16, 2011.
More than 3,500 people are expected including special guests and celebrities. Attendees will enjoy gourmet specialties and wine from leading vintners while they celebrate Porsche’s iconic race cars and the pilots who drove them into history. All net proceeds will go directly to UCSF Thoracic Oncology Program and the Bonnie J. Addario Lung Cancer Foundation to aid their in fight to Drive Lung Cancer off the Planet.
* The 2012 Porsche Turbo Cabriolet Raffle is solely for the benefit of the Bonnie J. Addario Lung Cancer Foundation.
* * *
Official Rules:
Contacts:
Erin Simon
Event Planner / Sponsorship Opportunities
415-999-9123
erin@simonevents.com
http://www.PorscheRaceCarClassic.com
Steve Heinrichs
Event Producer
775-691-2217
rstephen356@aol.com
Bruce Sweetman
Media Coordinator
615-579-4508
sweetmanb@juno.com
Carolyn Clary-Macy
Car Coordinator / Sponsorship Opportunities
415-885-7278
carolyn.clary-macy@ucsfmedctr.org
Event Website/Tickets: http://www.PorscheRaceCarClassic.com
Facebook: Porsche Race Car Classic
Twitter: http://twitter.com/DriveLungCancer
Linked In: Porsche Race Car Classic
Porsche Reveals New Panamera Models at New York International Auto Show

NEW YORK — April 20, 2011 – Marking a North American premiere at the New York International Auto Show, Porsche today showed two new versions of its highly acclaimed Panamera four-door sports sedan, including the company’s most fuel-efficient car ever — the 2012 Panamera S Hybrid — and its highest-performance Panamera ever, the 2012 Panamera Turbo S.
“Today we are unveiling two new, dynamic and high-performance Panamera models,” said Detlev von Platen, Porsche Cars North America’s President and CEO. “One is a highly advanced hybrid and the other is a car that raises the bar higher than ever in the premium sports sedan segment.”
Powerful New Panamera Turbo S is Revealed
With its new four-door Panamera Turbo S, Porsche is establishing a new benchmark for its competitors by delivering ultra high performance and efficiency, sports-car-like driving dynamics, and first-class comfort in a purely Porsche package.
The power under the hood of the new top-of-the-line Panamera is based on the proven twin-turbocharged 4.8-liter V8 engine in the Panamera Turbo. In the Turbo S this powerplant generates 550 horsepower, 50 more than that of the Panamera Turbo. The torque is also increased significantly over the Turbo from 516 lb-ft to 553 lb-ft. Even more torque — 590 lb-ft — is generated temporarily by the “Sport” and “Sport Plus” overboost mode of the standard Sport Chrono Package Turbo.
The increase in power in the Panamera Turbo S is the result of a quicker, more responsive turbo response and modified engine control unit. With the help of Launch Control, the newest Panamera can reach 60 mph in just 3.6 seconds. The top-track speed is 190 mph. And despite this increased performance, fuel consumption is expected to remain comparable to the Panamera Turbo that delivers an EPA estimated rating of 15 mpg city/23 mpg highway. Official EPA fuel economy estimates for the Panamera Turbo S will become available prior to the car’s on-sale date later this spring.
Even for a world-class luxury car, the Panamera Turbo S offers an extraordinarily high level of features. In keeping with its sporty concept, it comes equipped with the most important driving-dynamic control systems. For example, Porsche Dynamic Chassis Control (PDCC) is an active anti-roll system that significantly reduces lateral body movement during corning, which enhances stability, handling and overall occupant comfort. Porsche Torque Vectoring Plus (PTV Plus) is also standard and works to help ensure superior traction and higher-performance cornering by applying a variable torque split to the rear wheels in combination with an electronically controlled rear differential lock. Also standard is Porsche’s advanced speed-sensitive Servotronic® steering system, a sports exhaust system, and the Sport Chrono Package Turbo that further tunes the engine and suspension at the touch of the “Sport Plus” button.
While the sporting character of the new Panamera Turbo S is most apparent behind the wheel, the car’s exterior tastefully exudes its high-performance ambitions. The new 20-inch Turbo II wheels with increased rear axle track width, side skirts from the Porsche Exclusive range, and the adaptive four-way extending rear spoiler express the car’s elite performance abilities. Inside, the fusion of exclusivity and sportiness is conveyed in the interior by the standard bi-color leather finish. A new combination of black/cream is offered exclusively for the new Panamera Turbo S with Agate Grey/cream also being added as an exclusive option later this year. Agate Gray Metallic will also be an exclusive exterior color.
The new Porsche Panamera Turbo S will have a base MSRP of $173,200 (excluding destination).
Porsche Expands its Hybrid Lineup with the Panamera S Hybrid
The debut of the Panamera S Hybrid adds another important chapter to the Porsche Intelligent Performance philosophy of committing to build new cars that strive to deliver sportier performance with more fuel efficiency and lower emissions. Without sacrificing high-performance or luxury and comfort, this new Panamera model produces 380 horsepower with fuel consumption of only 6.8 L/100 km on the New European Driving Cycle (NEDC), making it the most fuel efficient Porsche of all time.
Official EPA fuel economy estimates for the U.S. will be available closer to the car’s on-sale date late this year.
As you would expect from Porsche, the Panamera S Hybrid sets new standards in terms of performance as well as hybrid efficiencies. It accelerates from 0 to 60 mph in just 5.7 seconds and has a top track speed of 167 mph (270 km/h). Its range in purely electric mode is approximately one mile, with electric-only acceleration possible up to just over 50 mph (85 km/h).
The Porsche parallel full hybrid system also reduces consumption at high speeds thanks to its ‘sailing’ or coasting mode. When the driver lifts off the accelerator at normal highway cruising speeds, the gasoline engine is completely switched off and disengaged from the drivetrain by a decoupling clutch. This eliminates the combustion engine’s drag forces and braking effect in the interest of lower resistance, fuel consumption and emissions. As soon as the driver presses the accelerator, to pass another vehicle for example, the gasoline engine smoothly starts within fractions of a second and engine rpms are increased to match the current vehicle speed. It does this seamlessly thanks to the Hybrid Manager, which also helps the Panamera S Hybrid accelerate dynamically in gears at higher speeds.
The Panamera S Hybrid employs a 3.0-liter supercharged V6 engine that delivers 333 horsepower. It is supported by a 47-horsepower (34 kW) electric motor. Depending on driving conditions, either drive unit can operate independently or together to drive the rear wheels. The electric motor, which also serves as the car’s generator and starter, combines with the decoupling clutch to form the compact hybrid module located between the combustion engine and the transmission. The electric motor is connected to a nickel metal hydride (NiMh) battery that stores electric energy recovered from braking and other driving situations. The transmission is the same eight-speed Tiptronic S fitted in the Cayenne models, with a wide range of gear ratios.
The Panamera S Hybrid has an even higher level of standard equipment than the V8 Panamera S that includes Adaptive Air Suspension with the Porsche Active Suspension Management (PASM) adaptive shock absorber system, Servotronic® variable-assist power steering and a host of other features. This new model also features an innovative display that provides the driver with relevant information about the status of the vehicle’s hybrid drive systems.
The Panamera S Hybrid will go on sale in the United States later in 2011 at a base suggested retail price of $95,000 (excluding destination).
World’s First Hybrid is Incredibly Recreated
In 1900, history came to life when Professor Ferdinand Porsche built the first functional hybrid car. Aptly called Semper Vivus, which means “Always Alive” this historic car has been resurrected 111 years later by Porsche as a tribute to this acclaimed engineer’s visionary thinking.
The fully functional Semper Vivus replica, based on original drawings and exhaustive research, is a collaborative effort between Porsche Engineering and Karosseriebau Drescher, a coachbuilding company based in Hinterzarten in the state of Baden-Württemberg, Germany. Its masterful design impresses onlookers to this very day, and for the first time in the United States it is on display at the New York Auto Show press day on April 20.
In November 2007 the Porsche Museum embarked on one of the most interesting and challenging projects in its history: the construction of a faithful replica of the 1900 Lohner-Porsche Semper Vivus. Even 111 years after its invention, building the world’s first functioning hybrid car was a great challenge for all. Ultimately it was not just about an extreme attention to visual details but also achieving the same driving performance as the original.
The Porsche Museum entrusted the workmanship to a team of experts led by coachbuilder Hubert Drescher, who had already proven his competence in numerous difficult restoration projects. As with a number of racing car projects, the aluminum body of the Porsche Type 64 museum exhibit originates from the Hinterzarten coachbuilder workshop, as well.
Exhaustive research in various archives the across Europe was the first step. The outcome was a handful of black-and-white photos and an original technical drawing serving as the project’s foundation. As with Prof. Porsche, the Semper Vivus replica initially began as a blank sheet of paper.
This meant that in addition to a good deal of imagination, the project required extensive research and calculations in order to be faithfully recreate an accurate and working likeness of the electric wheel-hub motor. Since no specifications or other helpful records had survived, experts initially created ready reckoners and design drawings on graph paper in the time-honored fashion. This involved the painstaking study and laborious measurement of photos and drawings. As there was no functioning wheel hub motor in existence, technical details such as performance and range had to be resurrected and calculated from scratch.
The replica car’s genius rivals what it took to build the original. What can be seen now took three years to build and ingenious engineering and craftsmanship, as well as a treasure hunt for original parts, including some for the combustion engine.
Today, Prof. Porsche’s innovative spirit lives on at Porsche, as a priceless historical creation and as an inspiration for the company’s commitment to developing new and ever-more advanced hybrid systems.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.
SOURCE: Porsche AG / Porsche Cars North America, Inc.
Follow Porsche: facebook.com/Porsche twitter.com/Porsche
Porsche Everyday: Promotes its Sports Cars From An Entirely New Perspective

New Campaign will Rely Heavily on Owners’ Everyday Stories
Atlanta, March 24, 2011 – For the first time, Porsche is challenging many Americans’ perception of Porsche sports cars and in particular the 911 in a new campaign launching today.
The Engineered for Magic. Everyday campaign, via agency Cramer-Krasselt/Chicago, seeks to show the many dimensions of the iconic Porsche 911 and the brands other storied sports cars through the lens of daily driving.
The magic of Porsche is how thoroughly the cars transform your everyday, routine driving,said David Pryor, vice president of marketing, Porsche Cars North America. It’s not only about the weekend joyride. It’s the only car in the world that combines true sports car exhilaration and the drivability for daily use. This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves.
Spanning TV, print, online, mobile, direct mail and a cinema promotion, the campaign drives home the engineering genius that allows these coveted sports cars to be everyday drivers.
When most people think of Porsche, they think magic and the cars certainly are, said Marshall Ross, chief creative officer, Cramer-Krasselt. What is markedly different about this campaign is were not selling the dream-car mystique of Porsche — that’s already a given. The creative challenge here was to tell the truth of the drivability of the car and still make it feel as special as it really is.
Debuting in selected markets tonight during the NCAA Tournament, the TV spot features vignettes of Porsche sports car owners in a number of seemingly everyday scenes: a parent picking up kids at school, a man running a home-improvement-store errand and a mom clearing away snow from the windshield each with titles re-characterizing the car as a school bus, a pickup truck and a snowmobile. In another vignette, as a man fires up the engine after a long day at the office, we see how the car’s incredible, mood-shifting virtues as his getaway car complement the everyday ones.
The closing voiceover says: Engineered for Magic. Everyday.
At the hub of the integrated campaign is a consumer-generated website PorscheEveryday.com where owners can share their own everyday stories.
With a combination of professionally produced videos and images along with owner-submitted content, the site builds a mosaic showcasing the many ways a Porsche is engineered for everyday magic.
For this effort, Porsche has once again reached out to its passionate and active loyalists and enthusiasts to participate and contribute to the story.
Last month, to start things off, Porsche sent 200 Flip video cameras to select owners asking them to contribute videos. The brand has also invited input from all its owners, the Porsche Club of America, dealers and their customers, and the million-plus Facebook fans for everyday stories, photos and videos.
In partnership with the Reelz channel, Porsche will also invite amateur film-makers to submit films that demonstrate daily magic.
Ten filmmakers will be selected to experience daily magic in a Porsche and then make a film about the experience. The winning submission will be shown in cinemas across the country …a first for Porsche and on the Reelz channel.
TV will run on national cable and print will appear in April issues of newspapers and magazines such as The Wall Street Journal, Wired, Fast Company and Condé Nast Traveler with headlines such as Turns small errands into short adventures and Passion should never take a snow day...all ending with Engineered for Magic. Everyday.
Source: Porsche
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsches proud racing heritage that boasts some 30,000 motorsport wins to date.
About Cramer-Krasselt
Cramer-Krasselt is the second-largest independent marketing and communications agency in the U.S., with billings nearing $1 billion. An Advertising Age Agency to Watch three of the last four years, C-K has grown by more than 50 percent since 2005. C-K is frequently recognized for its insight-driven creativity spanning advertising, digital, engagement strategies and public relations that helps clients change their category conversation. Headquartered in Chicago with offices in New York, Milwaukee and Phoenix, it represents major brands across virtually every industry, including: Benjamin Moore, Benihana, BRP (Ski-Doo, Sea-Doo, Evinrude), Burlington Coat Factory, Corona Extra, Crocs, Edward Jones, Â Heinz (Ketchup, Smart Ones, Classico, Ore-Ida, Steam Mash), Hilton Hotels Worldwide, Johnsonville Sausage, Porsche, World Kitchen (Pyrex, Corelle) and Zicam. For more information, visit Cramer-Krasselt at www.c-k.com.
Visit the campaign’s new site at: www.PorscheEveryday.com

Contact:
Tony Fouladpour
Porsche Cars North America
770-290-3667
tony.fouladpour@porsche.us
Kristin Fletcher
Cramer-Krasselt
312-616-2371
Kfletcher@c-k.com
Porsche Rennsport IV Reunion Poster Revealed
Poster by Dennis Simon |
ATLANTA – March 18, 2011. Today, Porsche Cars North America took the veils off of the official Rennsport Reunion IV artwork that will symbolize the world’s greatest gathering of historic and contemporary Porsche race cars and their drivers October 14 to 16, 2011. Because this year’s event will feature as a special highlight the decades-long success story of the 911 race cars the poster depicts two of the most exciting protagonists, the 1981 factory 935 long tail in Martini colors and Al Holbert’s 911 RSR from 1974.
The painting is the works of renowned automotive artist, Dennis Simon (www.centuryofspeed.com ) who created the posters for two of the previous venues. They show off the mighty 917 and 962 in Gulf and Löwenbräu livery (2007) and the three 908s as they cross the finish line of the 1970 24 Hours of Daytona (2004). Both posters are now collectors’ items and the new one will likely be no different.
The 917 and 962 in Gulf and Löwenbräu livery (2007)
The three 908s as they cross the finish line of the 1970 24 Hours of Daytona (2004)
Porsche Rennsport 2001 Reunion Poster organized by Porsche Car North American and Brian Redman
Additional details of the Porsche Rennsport Reunion IV along with images from the first three Rennsport Reunions will be published on Porsche’s press web site (www.press.porsche.com) and Mazda Raceway Laguna Seca’s web site (www.mazdaraceway.com), as they become available. Ticket information is available by contacting 800-327-7322 or www.mazdaraceway.com.
Resource: Porsche Cars North America, Inc
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the exclusive importer of Porsche vehicles in the United States. It is a wholly owned, indirect subsidiary of Dr. Ing. h.c. F. Porsche AG and employs approximately 220 people who provide parts, service, marketing and training for some 196 dealers. From its inception in 1948, Porsche has been a leader in advancing vehicle performance, improving automotive safety and developing ever more fuel efficient technologies in its high-performance models. At the core of this success is Porsche’s proud racing heritage that dates back to its beginnings. Today, with some 30,000 motorsport wins, Porsche is recognized as the most successful marquee in sports car racing. PCNA, which imports the iconic 911 series, the Boxster and Cayman sports cars, the Cayenne SUV and Panamera Gran Turismo strives to maintain a standard of excellence, commitment and distinction synonymous with this historic brand.
PORSCHE ANNOUNCES: “Rennsport Reunion IV” along with “Porsche Race Car Classic” concours to be held Oct. 14-16th, 2011
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Legendary automotive artist Dennis Simon has once again been chosen to create the event posters for Porsche’s Rennsport Reunion, a not-quite-annual gathering of historic Porsche racecars.Simon has created the posters for two of the previous three Rennsport Reunions. His 2004 poster featured three 908s crossing the finish line at the 1970 Daytona endurance race, and the 2007 version included a 917 in Gulf livery and a 962 in Lowenbrau colors.
For Porsche-philes, these posters have become instant collectibles.
The 2011 Rennsport Reunion IV will be held at
Laguna Seca from October 14-16.
it’s official…..Here’s the press release:
Quote: PORSCHE ANNOUNCES RENNSPORT REUNION IV TO BE HELD IN OCTOBER ~ World’s Largest Gathering of Porsche Race Cars and Drivers Seeks New Frontiers, Moves West
ATLANTA, GA – March 8, 2011 — Porsche Cars North America (PCNA) and Mazda Raceway Laguna Seca today announced Porsche Rennsport Reunion IV will take place at the famed California racetrack the weekend of October 14 – 16, 2011.Sponsored by PCNA, Rennsport Reunion IV brings together an unprecedented gathering of significant Porsche vintage and current race cars, as well those who have driven them to victory in the world’s most famous sports car races. The three-day program of on-track competition is complemented by a concours d’elegance, which is open to invited race participants, and special activities celebrating the decade-long, illustrious history of the legendary 911 race cars.
This is from the archives and from the 2007 Rennsport Reunion III. A bunch of 917s, 908s, 906s, etc
After the highly successful staging of three venues in the East, held every three years, with the first one held in Lime Rock in 2001, Rennsport Reunion IV will now be moving west, tapping a vast array of car aficionados and Porsche enthusiasts.

Porsche 917 and 956/962 racecars during Rennsport III, held at Daytona International Speedway in 2007. The 917 debuted in the late 1960s and the 956 in the early 1980s with the 962 shortly thereafter. It was the largest gathering of the legendary machines with Coupes, Spyders and Longtails both racing and on display.
(Photo Source by PORSCHE CARS NORTH AMERICA )
“While the Rennsport name has become a staple fixture for international collectors and racers over the past ten years, choosing the Monterey Peninsula will open up this one-of-a-kind gathering to the many Porsche fans in California and beyond who were previously unable to attend,” said Detlev von Platen, President and Chief Executive Officer of Porsche Cars North America. “Now they’ll have the opportunity to see, feel and hear from up close hundreds of famous Porsche race cars and dozens of their drivers from past and present during a truly memorable weekend dedicated to Porsche’s motorsport heritage.”
Porsche Rennsport Reunion IV will assemble the wide variety of Porsche’s most historic racing models from the nimble 550 Spyder of the mid-Fifties through the mighty 917 and 956/962 of the Seventies and Eighties to the highly successful RS Spyder of the last decade. Special tribute will be paid to the numerous racing versions of the Porsche 911 and their countless victories on the dawn of what will become another milestone of this iconic sports car from Stuttgart-Zuffenhausen.

911 CARRERA Porsche 911 Carrera RSR Turbos lined up during Rennsport III, held at Daytona International Speedway in 2007. The 911 RSR was the first turbocharged 911 racecars, starting in 1974. Rennsport Reunions are an extraordinary gathering of significant Porsche vintage racecars and those who have driven them to victory in the world’s most famous sports car races.
(Photo Source by PORSCHE CARS NORTH AMERICA )
“This will truly be a rare gathering of significant Porsche race cars on the West Coast,” commented Gill Campbell, CEO/general manager of Mazda Raceway Laguna Seca. “Porsche has a long racing tradition in Monterey and we look forward to celebrating its heritage in a befitting manner for everyone to enjoy.”
Laguna Seca tickets for Rennsport… look here!
Additional details of the Porsche Rennsport Reunion IV will be published on Porsche’s press web site (press.porsche.com), and Mazda Raceway Laguna Seca’s web site (www.mazdaraceway.com), as they become available.
(Rennsport IV Release.pdf…More !!.)
Ticket information is available by contacting 800-327-7322 or online at www.mazdaraceway.com.
For more information on the Porsche Race Car Classic or to purchase tickets visit www.porscheracecarclassic.com.
Porsche and Mazda Raceway Laguna Seca are working in association with the Porsche Race Car Classic to combine efforts to raise awareness for the Bonnie J. Addario Lung Cancer Foundation and the UCSF Thoracic Oncology Program.
Complementing the Rennsport Reunion IV venue is the Porsche Race Car Classic, an exclusive concours held at nearby Quail Lodge in Carmel on Sunday, October 16. Steve Heinrichs, producer of the Porsche Race Car Classic, explained, “this once-in-a-lifetime gathering of vintage Porsche race cars solely from Porsche’s break-out era of 1950-1965 will raise critical funding to directly support lung cancer research. We’ll have Gmünds, Glöcklers, 550s, 718s, 804s, 904s, 356s, Abarths and more – in numbers and provenance never before seen.”

(Photo Source by PORSCHE CARS NORTH AMERICA )
A feature on the 2007 Porsche Rennsport Reunion III held at Daytona International Speedway.
Courtesy of Porsche Cars North America / GrandTouringPrototype.com
Pelican Parts is to be a sponsor of Rennsport Reunion IV at Laguna Seca!
Link to 3000+ photos from Rennsport Reunion 3: Pelican Parts Photos – Porsche Rennsport Reunion III at Daytona Speedway – November 2007 – Rennsport 3
Link to 3000+ photos from Rennsport Reunion 2: Pelican Parts Photos – Rennsport Reunion – Daytona 2004
[Source: PCNA, Pelican Part, 6Speed, Early 911S Registry]
































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